Feature
Tag-ID
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In contrast to traditional CRM and CX systems that depend on identifying, tracking, and profiling individuals across channels and time, our platform introduces a fundamentally different approach to user identity: our Tag-ID system.
Tag-ID is a core privacy-preserving technology that enables businesses to communicate effectively with users – while strictly limiting access to personal identity. It provides each business with a unique, randomized identifier for each user, ensuring interactions remain anonymous by default and unmergeable across organizations.
This approach protects individuals from becoming subjects of surveillance or data aggregation, while still allowing businesses to act meaningfully on user inputs.
Per-Business Unique Identifiers
Each user who communicates through our platform is assigned a unique tag-id per each business. That means even if the same user contacts five different companies, each company sees a different, unrelated identifier. This prevents businesses – or anyone in possession of their data – from reverse engineering or cross-matching tag-ids to track users across the ecosystem.
This policy ensures that:
User communications remain business-specific and context-contained
No organization can build a cross-platform profile of a user
Users maintain control over when and how they are recognized
The integrity of the Tag-ID system is backed by cryptographic techniques and enforced system-level constraints – making it technically infeasible to correlate tag-ids across businesses or sessions.
Strict Separation of Anonymous Vs Shared
When users voluntarily choose to share their identity or personal information with a business (e.g., by filling out a form, providing an email contact, or identifying themselves in messages), those messages are processed differently. A distinct set of tag-ids is used for these interactions to maintain a hard boundary between anonymous and identified communication.
If a business receives both types of messages from the same user, it cannot:
Merge those two identities into a unified record
Infer personal data from anonymous messages
Build a shadow profile of the user
This strict separation is non-negotiable and system-enforced, preventing backdoor data correlation even if the business attempts it intentionally.
Anti-CRM: No Unified Customer Identity
Our platform intentionally breaks from the traditional CRM/CX doctrine of building a 360-degree view of the customer by collecting and merging personal, behavioral, and transactional data. While that might be effective for short-term business goals, that model often comes at the cost of user privacy, autonomy, and consent. Increasingly, it will be prohibited by authorities.
By our design philosophy, Tag-ID prevents unified identity tracking across business systems:
No persistent, shareable user profile exists
Tag-IDs cannot be retroactively linked to personal records
Data isolation is mandatory, not optional
This architecture protects users from the growing risks of data breaches, profiling, and behavioral targeting – without removing their ability to be heard and helped.
Analytical Power Through Aggregation
While Tag-ID limits identity exposure, it does not limit business intelligence. Our platform still enables robust surveying, benchmarking, and behavioral analysis at scale – because insights are drawn from multiple business assigned attributes, not individual identities.
This is enhanced through:
Fee-based metadata enrichment tied to message content (not personal profiles)
Calibrated intelligence services (CCI) that normalize and interpret anonymous data
Industry-wide benchmarking (IWPI) powered by anonymous, yet structured, message flows
The result is a system that delivers actionable insight without ethical compromise – respecting user boundaries while serving business goals.
Note
CRM says that it needs individual contacts points to sends it’s blasted ads and brand promotions to hopefully influence buyer behavior.
Readers should recognized that users that send messages on our UI are themselves known customers – and take their time to correspond because they are interested in the business. We offer several tools that can effect the same thing – that is transmittal of the same message to multiple users at a fee. Read more about this in the CCA Service.