Notice: This information is pre-release. Apps are not yet publicly available.

Gateway

  • The diagram depicts a high level overview of the internal Gateway databases and processes.

  • The Gateway is a highly security cloud platform, containing many interrelated resources.

  • This architecture depiction is shared to illustrate (as stand-alone silos) separate functionality to enhance understanding  of Gateway requirements.

Account (AC)

  • Account (AC) is user information that is used internally, never shared with businesses. It contains all (of the country specific) personal data.
  • Account manages logon, setup and authentication.
  • Also manages all account attributes including demographics and assorted psychographic and behavioral developed indices – while the actual individual values are never disclosed – these AC attributes form a rich asset which are summarized in SU and AN analytics and reporting.
  •  AC is closely linked to Cash (CA) processes.

Cash (CA)

  • The Cash (CA) processes are tightly linked to our Debit Card Partner. Users can access the Debit Card Partner through our UI, or alternatively – by directly accessing it through our Universal Connect Interface (UCI).
  •  Cash flows from the businesses for individual messaging and survey fees. These are shown as separate transactions in the Debit Card account details. Users also receive rewards from us for participation.
  • Rewards are always cash – never points or other intangibles.

Message Response (ME/RE)

  • The Message Processor (ME) and the Response Processor (RE) accomplish different tasks – but are tightly linked through common shared databases.
  • ME handles many different types of user-entered messages (reviews, questions, remarks, thanks, opinions, complaints, replies, suggestions, alerts, informative, orders), and the message is validated validated through processing. Visualize all of the possible in-store direct conversations that occurs between a shopper and an store employee – that is small example of the types of messages process we processes.
  • ME is dependent upon having quality information in dictionaries for assisting user message entry and validation.
  • Each ME message is assigned a unique mes_id identifier.
  • The Response Processor (RE) handles business responses that originate within the Organization Processor (OR). Responses could be custom written, automatically generated, from a response library,  contain attachments, requests for Chat Box or just for fee processing.
  • Each RE message is assigned a unique res_id identifier.

Organization (OR)

  • We use the word “Organization” as intentional as we hope in the future dates to expand beyond businesses. 
  • Organization Processor (OR) is a repository for business specific internal information.
  • OR processes control business registration and authentication.
  • OR processes are invoked in the receipt and replies to users messages. Processes include business message sharing throughout the company.
  • OR processes handled the companies obligations on cash payments for fee services.
  • OR processes generally handle management of the platform services within the individual business database – including survey, analytics, reporting, response management and customer management.

Administrative (AD)

  • Administrative Processes (AD) were highlighted as directories In separate diagram. 

  • AD kernel directories directly link to system parameters, some of which the company can change to reduce or enhance platform functionality or as aids in new development.

Survey (SU)

  • Survey Processor (SU) supports a wide array of customer/consumer survey-type tools which may be used for one-on-one interviews, focus groups, central location testing, new product and packaging development, product testing and evaluation of options, advertising, trade-off/conjoint, panel studies, syndicated, tracking studies, satisfaction studies, public opinion, employee research, stockholder research and a host of others. Respondents may interact with textual descriptions, AVR, video recording, audio recording, written, digital and other means to express personal attitudes, feelings and thoughts. 

  • Survey results are stored in the Survey/Analytical database. Studies are conducted on-line, by phone connection, through the mail, in-person, mall intercept, with groups and at central locations and other options. Not all survey services may be available in all countries. Survey respondents are never identified and may or not be our users.

  • Our role is a full-service research firm offering study design, sampling, questionnaire development, fielding, weighted/balancing of results, tabulations, analysis and reporting. The differentiation from existing research firms is the wide array of tools which are automated to produce quality results in comparative rapid turnaround situations. Full consulting plus interpretation and presentation services is available from knowledgeable industry associate and partner experts.

  • Our unique service is the ability to integrate new surveys with our individually tracked attributes including demographics and assorted psychographic and behavioral developed indices developed from previous studies. To maintain privacy, processing against the AC can only be done through cloud service beyond the companies direct control, yet the fully tabulated and reported results are transparent. 

  • Certain survey processor tool-sets may be licensed from partners. Consultants may be used throughout the survey process.

  • All survey are setup through our service centers.

Analytical (AN)

  • The Analytical Processor (AN) is a wide collection of tools to analyze and interpret data inputs with APIs established for data access. 

  • Most commonly, AN’s tools will be applied to user messages and survey results, benefitting from AC database user attributes.  

  • Analytical tools may be independent, requiring business data managers to extract using APIs to develop analytic data sets.

  • AN tool sets may be licensed from partners. We provide APIs for most major analytical software systems – businesses usually use the same tools that they apply to CRM/CX to our gather data sets, as that is what staffing is already familiar with.

  • All of the AN processing results are, of course, the companies private property.

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